Company News, New Products

Shoppers Want More for Their Money

Mintel finds household and personal care products sell better with added benefits.

Beauty and personal care consumers are beginning to shift away from lower-priced options in favor of spending more for products with added benefits, resulting in a lift of six percentage points in the share of consumers who report spending more in this category from 2013-16, according to a new report from Mintel. Minimal sales growth of less than 1% in the household care market in 2015 comes as Americans balance continued focus on economizing with strong interest in products that offer greater c...

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